Deduce the desire, depict the insight
Design to inspire, deliver to delight
Meet Dana:
A Vehicle for UX
I add ease and simplicity to people's lives through end-to-end experience and product design. As a people-centered UX Designer, my keen eye for detail provides inclusive, data-driven, and forward-thinking technology solutions.
Background
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Education in biochemistry and math shape my problem-solving framework early on.
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Resourcefulness from product design and validation experiences in the natural product manufacturing sector.
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Growth in technical expertise for end-to-end enterprise level solutions.
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End-to-end design of technology solutions validated with interactive prototypes.
Case Studies
A Deep Dive into the UX Process: Jump In Below
Project Overviews
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Healthcare Benefits CRM User Onboarding During a Migration
PROJECT HIGHLIGHTS:
B2B, enterprise level
Incentivization through gamification and rewards
Onboarding and learning resources
TOOLS:
User surveys, interviews, flows, personas
Usability testing
Figma interactive prototype
Salesforce Lightning Design System
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Conversion Improvements and Flow Optimization Leveraging Data Analytics
PROJECT HIGHLIGHTS:
B2C
Applying Business Analytics
Customer-centric Defaults
Trust badges
TOOLS:
Competitor analysis
Customer journey, personas
Usability testing
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User Experience Improvements for an Outdated Platform
PROJECT HIGHLIGHTS:
Style Guide
Information Architecture
Accessibility
TOOLS:
User interviews, flows, personas
Site map
Usability testing
Material Design M3 Design System
Skills
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Iterative and bold framework to address problems with innovation
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Applies a wide range of methodologies for the discovery of insights to guide the design
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Investigative to understand user needs and apply to business goals
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Deep understanding of product life cycles and continuous improvements
Tools
Miro
CSS3
Figma
Sketch
HTML5
AdobeXD
Surveys
Research
LucidChart
Web design
Mobile design
Design systems
Usability testing
Component-based design