Projects

Healthcare Benefits CRM User Onboarding During a Migration

PROJECT HIGHLIGHTS:

B2B, enterprise level

Incentivization, gamification, and rewards

Learning resources

TOOLS:

User surveys, interviews, flows, personas

Usability testing

Figma interactive prototype

Salesforce Lightning Design System

Conversion Improvements and Flow Optimization Leveraging Data Analytics

PROJECT HIGHLIGHTS:

Applying Business Analytics

Customer-centric Defaults

Trust badges

TOOLS:

Data analytics

Competitor analysis

Customer journey, personas

Usability testing

User Experience Improvements for an Outdated Platform

PROJECT HIGHLIGHTS:

Style Guide

Information Architecture

Accessibility

TOOLS:

User interviews, flows, personas

Affinity, empathy, story, and site mapping

Usability testing

Material Design M3 Design System