Deduce the desire, depict the insight.
Design to inspire, deliver to delight.
Hello, I’m Dana.
Strategic end-to-end UX Designer
I add ease and simplicity to people's experiences with SaaS, enterprise, B2B, and B2C solutions through end-to-end experience and product design. As a people-centered designer, my keen eye for detail helps teams create intuitive, data-informed user experiences that drive adoption and engagement.
Background
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With a foundation in biochemistry and mathematics, I bring scientific precision and analytical thinking to the UX design process. I help teams solve complex problems with clarity and purpose.
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I bring resourcefulness shaped by product design and validation work in the natural product manufacturing sector. Product formulation constraints demanded creative problem-solving, precision, and continuous iteration.
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Developed technical expertise in designing and developing end-to-end solutions for complex, enterprise-level systems.
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Created end-to-end design solutions, using interactive prototypes to test usability, inform decisions, and drive product alignment.
Case Studies
Take a closer look at the process behind the design.
Project Overviews
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Healthcare Benefits CRM User Onboarding During a Migration
PROJECT HIGHLIGHTS:
B2B, enterprise level
Incentivization through gamification and rewards
Onboarding and learning resources
TOOLS:
User surveys, interviews, flows, personas
Usability testing
Figma interactive prototype
Salesforce Lightning Design System
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Conversion Improvements and Flow Optimization Leveraging Data Analytics
PROJECT HIGHLIGHTS:
B2C
Applying Business Analytics
Customer-centric Defaults
Trust badges
TOOLS:
Competitor analysis
Customer journey, personas
Usability testing
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User Experience Improvements for an Outdated Platform
PROJECT HIGHLIGHTS:
Style Guide
Information Architecture
Accessibility
TOOLS:
User interviews, flows, personas
Site map
Usability testing
Material Design M3 Design System
Skills
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Leverages an iterative design thinking framework rooted in empathy, experimentation, and creativity to deliver meaningful, user-centered innovations.
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Applies strategic research methods to surface user needs, identify design opportunities, and guide product direction.
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Investigates user needs with empathy and translate them into design solutions that support business goals.
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Applies deep product knowledge to support every stage of the product life cycle, from MVP to iteration, ensuring ongoing value and refinement.
Tools
Miro
CSS3​
Figma
Sketch
HTML5
AdobeXD
Surveys
Research
LucidChart
Web design
Mobile design
Design systems
Usability testing
Component-based design