Deduce the desire, depict the insight.
Design to inspire, deliver to delight.
Hello, I’m Dana.
Strategic end-to-end UX Designer
I add ease and simplicity to people's experiences with SaaS, enterprise, B2B, and B2C solutions through end-to-end experience and product design. As a people-centered designer, my keen eye for detail helps teams create intuitive, data-informed user experiences that drive adoption and engagement.
Background
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With a foundation in biochemistry and mathematics, I bring scientific precision and analytical thinking to the UX design process. I help teams solve complex problems with clarity and purpose.
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I bring resourcefulness shaped by product design and validation work in the natural product manufacturing sector. Product formulation constraints demanded creative problem-solving, precision, and continuous iteration.
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Developed technical expertise in designing and developing end-to-end solutions for complex, enterprise-level systems.
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Created end-to-end design solutions, using interactive prototypes to test usability, inform decisions, and drive product alignment.
Case Studies
Take a closer look at the process behind the design.
Project Overviews
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Healthcare Benefits CRM User Onboarding During a Migration
PROJECT HIGHLIGHTS:
B2B, enterprise level
Incentivization through gamification and rewards
Onboarding and learning resources
TOOLS:
User surveys, interviews, flows, personas
Usability testing
Figma interactive prototype
Salesforce Lightning Design System
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Conversion Improvements and Flow Optimization Leveraging Data Analytics
PROJECT HIGHLIGHTS:
B2C
Applying Business Analytics
Customer-centric Defaults
Trust badges
TOOLS:
Competitor analysis
Customer journey, personas
Usability testing
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User Experience Improvements for an Outdated Platform
PROJECT HIGHLIGHTS:
Style Guide
Information Architecture
Accessibility
TOOLS:
User interviews, flows, personas
Site map
Usability testing
Material Design M3 Design System
Skills
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Leverages an iterative design thinking framework rooted in empathy, experimentation, and creativity to deliver meaningful, user-centered innovations.
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Applies strategic research methods to surface user needs, identify design opportunities, and guide product direction.
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Investigates user needs with empathy and translate them into design solutions that support business goals.
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Applies deep product knowledge to support every stage of the product life cycle, from MVP to iteration, ensuring ongoing value and refinement.
Tools
Miro
CSS3
Figma
Sketch
HTML5
AdobeXD
Surveys
Research
LucidChart
Web design
Mobile design
Design systems
Usability testing
Component-based design